Saturday, March 17, 2012

Geneva 2012: All-new Mercedes-Benz A-Class

Mercedes-Benz has unveiled the third-generation A-Class compact multipurpose vehicle at the Geneva Motor Show.
"A is for Attack: the A-Class is a clear statement of the new dynamism of the Mercedes-Benz brand", said Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars. "It is completely new, down to the last detail. In automotive development, it's not often you get the chance to start with a clean sheet of paper. Our engineers and designers have made the very most of that opportunity."
Making the all-new A-Class different from its predecessors is its two-box design that gives the car a long, sporty snout complete with a radiator grille bearing the brand's three-pointed star in the center and double slats on both sides. Despite its boxier shape, the car has a slippery-drag coefficient of 0.26, putting it at the top of its class. This is further helped by the standard roof spoiler, which hides all the unsightly aerials on the A-Class.